perfectlynormal is a small and carefully curated collection of wardrobe essentials designed and produced in Toronto.

We practice a sustainable, slow fashion production approach in our design and operations. In our commitment to sustainability, most of our pieces are made-to-order and manufactured upon the order being placed. 

Our design and construction methods are carefully considered and tested for longevity and durability. We use textiles from responsible suppliers and deadstock from local companies in order to limit wasteful production.

We create designs that project a sense of personal style and taste, rather than following ever-changing fashion trends. With radical simplicity in mind, our goal is to create lasting timeless pieces for your wardrobe.