TIMELESS WARDROBE ESSENTIALS

Quality wardrobe essentials carefully handcrafted in Toronto with focus on sustainability

perfectlynormal is a Canadian fashion company based in Toronto. We strive to bring out each woman’s confidence and strong sense of self by crafting timeless one-of-a-kind essentials and unique accessories for your wardrobe. We’re a sustainable brand practicing a slow fashion approach, with each garment handcrafted using locally sourced materials, and built to be worn and appreciated for a long time.

Essential Basics

  • Oversized T-Shirt in Grey Viscose
    Oversized T-Shirt in Grey Viscose
    Regular price
    $60.00
    Sale price
    $60.00
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  • Fitted T-shirt in Pink Heather
    Fitted T-shirt in Pink Heather
    Regular price
    $45.00
    Sale price
    $45.00
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  • The Everyday Blouse
    The Everyday Blouse in Black Cotton Batiste
    Regular price
    $160.00
    Sale price
    $160.00
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Garments Made to Last

All our clothing pieces are ethically made in our Toronto studio with a strong focus on quality and sustainability.

Silk scarf collection

  • Wildflowers Square Silk Scarf 90x90 cm
    Regular price
    $160.00
    Sale price
    $160.00
    Regular price
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  • Love Square Silk Scarf 50x50 cm
    Love Small Square Silk Scarf
    Regular price
    $90.00
    Sale price
    $90.00
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  • Love Square Silk Scarf 90x90 cm
    Regular price
    $160.00
    Sale price
    $160.00
    Regular price
    Unit price
    per 
    Sold out

What our clients say

I am literally obsessed with this scarf.

Nicole Maizelis

I wore the big Wildflowers scarf today! The colour is so flattering and fabric feels so nice to the skin - just amazing!

Inna M

Absolutely love my shirt! So many compliments today:)

Medina Es

Assessing Our Impact

In our efforts to run a sustainable business we use locally sourced deadstock and sustainable textiles.

Share your love

Give a gift of quality fashion pieces ethically made with focus on sustainability to those you love.